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Leap was recently invited by National Trust to tender and won the brief for what Leap has called Fresh Air.
The main objectives of the brief were: To inspire people to enjoy the fresh air by visiting the outdoors (gardens, parks, coast, woodlands, countryside), whilst encouraging people to try different outdoor activities. From the simplest: walking, picnicking, bird watching, to the most extreme: wild swimming, kite flying, kite surfing etc. The idea of the campaign is to show just how good National Trust is as an enabler; welcoming people to the outdoor space and to share a sense of celebration in the outdoors and getting fresh air.
We chose to create a bright, passionate and active identity utilising the new ‘Trust brand guidelines. The rainbow is associated with the outdoors and the idea that you always wonder what is at the end of the rainbow being representative of the next activity/escapade to be discovered.
The creative work includes the design and production of all supporting marketing material. Currently Leap are working on ten banners to publicise the event at ‘Trust properties all around the country.